Social Media Changes


Arash Pahlavan, CEO of "Go Viral Social Media," has been hired to work with Pamela Engle, Director of Advancement, to see how we can improve our online social marketing. Arash comes with years of experience handling various big and reputable accounts not only on St. Thomas, but internationally. He brings new perspective and is a breath of fresh air to work with. 

Although we are one school, we really provide two unique products: Montessori and IB education. After taking a thorough look at our social media pages and analyzing some data, it was suggested that the business page be split in two to create segmented landing pages. Post on both business pages will be kep light and speak to the heart.

Peter Gruber International Academy 
Virgin Islands Montessori School

So where are we going to see all the regular stuff? In the Bulletin Board groups. People who WANT to be bombarded with information, highlights, blog posts, announcements, are welcome to join the group. This way, if you're a PGIA parent you can go to your page and know EVERYTHING you need to know without seeing Montessori stuff. Vice versa for Montessori. Yes, there are some parents with kids in both schools, but the beauty is that we're tending more to their specific needs of a wider audience.

Peter Gruber International Academy Bulletin Board
Virgin Islands Montessori School Bulletin Board

We plan to work with the PTA as well. Effective immediately we will be asking the PTA to only post regarding PTA related materials in the PTA page. NO sharing of community events, NO posting volt news - no SPAM. The only information in the PTA group should be PTA related.